Search Engine Optimisation (SEO) is a group of techniques that enable people to find your website on the internet.
Your website is assessed on content, keywords, your 'links' page, search engine submissions and back links.
If you want your page to climb to the top, you must keep your site interesting, change content often and link with other good quality websites.
If you have the money, you can pay other businesses do your SEO work for you. If you're a project like this business or an artist that's just starting out - you may want to save the money and do it yourself. It doesn't take long and if you follow the advice on this section related to SEO, I'm sure you will see some improvement on how search engines find your page in relation to rank.