Website Linking

Making good 2-way links is crucial if you're going to climb the search engine ladder. 2-way linking means that you link to a website that links back to you. 3-way linking is even better; you link to one of other sites on your associates linking page and so on.

Don't link to someone that does exactly the same business as yourself. There's no point in putting a great deal of effort into SEO only to have the business given to a competitor. Eg my photography is diverse but I don't touch weddings or portraits. So I can link to those photographers but I don't link to websites of any other photographers. In those scenarios it's better to have an off web relationship - if someone approaches you for a type of shot that you don't have, ring up your friend and pass the business along that way as an intermediary.

Do link to businesses that have a connection with whatever you're doing (eg I sell prints for home decor, so I should try to connect with sites that offer any kind of home improvement/decorating service)..

Do link to businesses that you like and want to be connected with - but as with all links - make them 2-way.

If you would like to be linked with Wolf Photography, please email and add the subject 'link exchange' on the email.


Google Page Rank

PageRank is a link analysis algorithm, named after Larry Page and used by the Google Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The way to get a higher page rank is to link to relelvant sites to your own in terms of content that already have good web traffic going to them.


Search Engine Submissions

Write up a profile for your web main web page (or index) and submit it to the following submission sites. WARNING setup a hotmail account first for this purpose (eg do not use your existing email addresses or you will be bombarded with spam - and please be careful where you tick and what you enter as information:


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